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Television Advertising in Burlington, CT

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Business Listing   Interep - Burlington, CT - Phone: (860) 675-7716

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Helpful Definition for: Television Advertising

Television advertisement or television commercial in Burlington is considered the most effective mass-market advertising format. Advertisement revenue provides a significant portion of the funding for many privately owned television networks. The vast majority consists of brief advertising spots, ranging in length from a few seconds to several minutes. Program-length ones, called infomercials, are used to promote a wide variety of goods, services and ideas. The effect upon the viewing public has been successful and pervasive.

Recent Business News for: Television Advertising

Networks Win Ad-Rate Rises - Wall Street Journal

Networks Win Ad-Rate RisesWall Street JournalBy SUZANNE VRANICA Major TV networks have begun striking ad-sales deals for the fall season, winning higher prices over last year, despite resistance from one big advertiser, General Motors Co. GM is asking broadcast networks to reduce their ad rates ...