Internet advertising is defined as a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers in Independence. Some examples of online advertising are contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. One of the biggest benefits of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have adopted an interruptive strategy.

Sweet — Ben & Jerry’s Commits to Shunning GMOs

Written by:  Lee Ann Rush  About a decade ago, I had the pleasure of visiting the Ben & Jerry’s ice cream complex in South Burlington, Vermont.  A self-titled “ice cream-o-maniac,” since childhood, I loved the tour — especially the hilarious Graveyard of Retired Flavors — and probably enjoyed the experience even more than did my young son (now age 20).  Ben &..