In internet marketing in Pelham, 'conversion' rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers and content creators. If the prospect has visited a marketer's website, examples of conversion actions might include making an online purchase or submitting a form to request additional information.  Mathematically, the conversion rate in Pelham is, therefore, defined as the number of goal achievements divided by visits by users. 

Water, Water Everywhere but Not a Drop to Drink?

By:  Lee Ann Rush We’ve discussed the stranglehold that the giant food-processing conglomerates have on our domestic food supply several times, always recommending that people choose wisely by limiting processed foods, buying local (preferably organic) produce in season, and taking a shot at growing their own backyard or container gardens.  One thing we haven’t talked about is drinking water, something that..