In 1921 Bruce and Bob Walters opened a bicycle shop which in 1922 became a Harley Davidson dealer. In 1931 Bruce and his wife Gladys Walters moved from Galesburg to Peoria and they purchased Harley Davidson Sales and Service. In 1949 Bruce built a new store that was known as one of the most modern in Illinois at the time. In 1951, Wayne Wiebler, started to work for Bruce as an apprentice, Wayne was only 14 years old. 28 years later in 1979 Wayne purchased the dealership from Bruce. 19 years later in 1998 Wayne, his family, friends, and loyal customers moved WBHD into the current location at 615 S. Maxwell Rd.

Steve, Bill, and Brad Wiebler begin to manage the dealership with the guidance from Wayne. They look forward to carrying on the tradition of excellent service, quality used Harley Davidson Motorcycles and an incredible selection of new Harley Davidson Motorcycles and Motorclothes.