The city of Black River Falls is situated in the county of Jackson, Wisconsin. The city has a total area of 4.20 sq. km. Commercial spaces are utilized by amusement and water parks, arts and crafts shops, banks, beauty salons, beverage shops, campgrounds, continental restaurants, stores for clothing accessories, convenience stores, drug stores, health clubs, libraries and night clubs. The area serves a growing population and offers a competitive market for businesses related to insurance, tourist information services, telecommunication services, service stations, real estate, office supplies and legal counseling.