Popularly known as Cherry Grove, Cherry Grove Beach is nothing but a neighbourhood of North Myrtle Beach in the County of Horry. There are a number of beaches in the vicinity of this small town, which makes tourism the crucial economic activity of the region. To cater to the large number of tourists in the area, the small town is the focus of development with a growing number of hotels and inns. The service sector is the main source of income for the locals. The place is connected by two major roadways to the rest of the state.