There was a time in East Palatka when looking good was an aspiration for people. But the perception has changed now along with the rise of 'beauty salons'. A Beauty Salon, also known as Beauty Parlor in East Palatka, is an establishment that deals with beauty treatments for men and women. This business also includes Cosmetic Treatments, Hair salons and Spas. Trained and licensed professionals cleanse the skin by using various beauty products. Some of the beauty treatments which are very common in all the beauty salons in East Palatka are facials, massage, waxing, pedicure, manicure, hair styling, etc. One can also find treatments related to skin health, aromatherapy, meditation, oxygen therapy, mud baths, and lots of other services. Massage of body is one of the very popular activities performed in these beauty salons. This is not only soothing and relaxing, but also tones up different body muscles. Face massages or facials are done after applying different face packs in order to tone the skin. Men and women visit beauty salons in order to beautify themselves. Every salon in East Palatka makes sure that it has its own uniqueness and ambience. It's hard to find two beauty salons having the same ambience except for the branches of a few select beauty salons.