With a total area of about 171 sq. kms. Franconia is situated at an elevated height of about 928 ft. from the ground level. The mineral extraction industry is the principal source of employment in the town. There are a number of lakes and mountains in the area. The scenic beauty help to attract a number of tourists in the area. Many people visit the place for various kind of extra-curricular activities.
There are a number of museums in the area and they help to attract a number of tourists in the area. The Frost Place, Ski Museum of New England, Falls of Bridal Veil are to name a few. Most of the locals are white in their racial origin and are primarily engaged with the service sector.