The city of Fruita is located in the County of Mesa. It covers a total area of 18.9 sq. km. The economic development of the cty revovles around industries invovled in automotive, construction, cleaning, textiles, information technology, insurance, real estate, seafood, tourism and transport. Professionals in the city are engaged in businesses as tax consultant, taxidermist, physical therapist, opthalmologists, neurologists and legal counsellors, cotributing to the economy of Fruita.