Little River is located in the county of Horry. It covers a total area of 28.0 sq. km. The economy of the city revolves around industries involved in advertising, aviation, household appliances, arts and crafts, automotive, finance, construction, commercial printing, pharmaceuticals, golf equipments, health, hotel, oil and lubrication, real estate and telecommunication. Commercial spaces are utilized by variety stores, yogurt shops, tourist information center, road side services and recreation centers.