The town of New London is located in the county of Merrimack. It covers a total area of 66.0 sq. km. The economy of the town revolves around industries involved in advertising, arts and crafts, automotive, construction, information technology, pharmaceuticals, finance, health, insurance, oil and lubrication, real estate and telecommunication, contribute to the local economy in a positive way. Commercial spaces are utilized by resale shops, seafood restaurants, rehabilitation services, fabric shops and discount stores contribute to the local economy in a positive way.