The city of North Platte is located in the county of Lincoln. It covers a total area of 34.68 sq. km. Economy of the city revolves around industries involved in advertising, aviation, arts and crafts, automotive, finance, construction, apparel, electric equipment, freight forwarding, golf equipment, hotel, insurance, metal, oil and lubrication, real estate and publishing, enhancing the economy in a positive way. Commercial spaces are utilized by parks, radio stations, recreation centers and campgrounds.