Publishing, in Redding, is all about making and distributing information available in different forms. In olden days, publishing was only related to publishing books and newspapers, however, the term 'publishing' has a broader meaning in the modern world. Publishing, nowadays, involves copy-editing, graphic design, production development and acquisition. The same is then advertised and distributed among the public. Publishing includes academic publishing, directory publishing, periodical publishing, newspaper publishing and book publishing. Over the years, there have been radical changes in the publishing industry in terms of technology and sophistication.
Magazines can be of various types such as Sports magazines, Art magazines, Science magazines, News magazines, etc. The responsibility of a magazine publisher is critical as he or she is expected to take care of the publishing from initial stage of information gathering to final publishing. Magazine publishers may not be involved in all the stages of publishing; however, he is responsible to check that the work is executed appropriately by the individuals involved at every stage of publishing. The duties also include and extend to the responsibility of drawing revenue. A magazine publisher needs to determine the cost involved and also determines the maximum profit that can be gained. Along with all these responsibilities he is required to hire staff to whom he can delegate the duties of publishing in each stage. A good publisher is one who can make optimum utilization of the resources available to generate maximum profit. Redding boasts some of the best magazine publishers in the Unites States.