Movie theatres in River Falls are commercial operations catering to the general public with IMAX facility and luxury screens like multiplexes and megaplexes, also drive-ins. They also provide digital projection of a live broadcast of an opera, concert, or other performance or event. They sell discounted passes that can be exchanged for tickets to regular showings. They offer luxury seating with services like complimentary refills of soft drinks and snacks. They also have a gallery area in bigger cinemas where there is a separate foyer area with a bar and unlimited snacks, all these to maximize movie experience.