The city of Roswell is located in the county of Chaves. It covers a total area of 75.0 sq. km. The economy of the city revolves around industries involved in advertising, aviation, architecture, boat equipments, construction, dairy, apparel, information technology, cosmetics, pharmaceuticals, freight forwarding, health, insurance, metal fabrication, oil and lubrication, publishing, real estate and sheet metal, contribute to the local economy in a positive way. Commercial spaces are utilized by rehabilitation services, restaurants, seafood restaurants, campgrounds, educational institutions and wineries.