The village of Ruidoso is located in the county of Lincoln. It covers a total area of 37.0 sq. km. The economy of the city revolves around industries involved in advertising, household appliances, arts and crafts, automotive, beverages, chemical, cleaning, pharmaceuticals, finance, freight forwarding, hotel, industrial and commercial machinery, metal, organic food, optical goods and publishing, contribute to the local economy in a positive way. Commercial spaces are utilized by parks, rehabilitation services, riding academics and campgrounds.