The city of Rupert is located in the county of Minidoka. It covers a total area of 5.41 sq. km. Industries involved in advertising, aviation, automotive, construction, apparel, information technology, pharmaceuticals, farm equipments, hotel, insurance, metal, oil and lubrication, optical goods, publishing, sheet metal and tourism contribute to the local economy in a positive way. Commercial spaces are utilized by tourist information centers, campgrounds, riding academics, restaurants and nurseries of plants and trees.