The town of Rye is located in the county of Rockingham. It covers a total area of 95.1 sq. km. Industries related to advertising, arts and crafts, automotive, construction, information technology, finance, health, oil and lubrication, tourism contribute to the local economy in a positive way. Commercial spaces are utilized by rehabilitation services, roadside services, seafood restaurants, parking lot stations and garden centers, enhance the economy in a positive way.