Scotts Valley has the option of of sending out advertisements via direct mail. Advertisement is a process by which the consumers are made aware of the existence and benefits of a particular product of service. Direct mail advertisements are those which send advertising material via postal mail to the prospective consumer. The mail material may be advertising postcards, letters, mailers, circulars, samples, catalogs, CDs or other products. This is a form of direct marketing in Scotts Valley, which facilitates a shorter connection arc between the producer and the consumer. Usually, this is refined into a tactic called targeted mailing, whereby the mail is only sent out after performing a database analysis, whereby the mail is only sent to those more likely to respond positively to it. This can also be used for political campaigns, as well as business-to-business mailings (B2B). One can maximize the effective reach of direct mailing by using the services of such a company in Scotts Valley. The services offered includes creation of a mailing list, designing an advertisement that is interesting and likely to have a high recall value, the distribution of the advertisements via the postal system, and analyzing the feedback received. Direct mail advertisement is cheaper, more cost-effective, and can be used to supplement other methods of advertising followed by the parent company.
Each year as a tradition to myself and this green movement website, I write on the events of Earth Day (April 22nd) this year is no exception. I will focus more on some new ideas and representations of our planet Earth. The symbols of Earth Day have been similar throughout the years, including an image or drawing of the Earth..