Electric companies in West Plains focus on providing reliable, affordable electricity. Integral to this mission is knowledge of their market and the demand for electricity. They forecast economic growth to ensure that they have the generation and transmission equipment and skilled employees needed to provide reliable and affordable electricity. They meet forecasts through diversifying fuel options, building renewable resources, championing energy efficiency, and new nuclear plants. Operations include generation plants, high-voltage transmission lines, low-voltage distribution lines, and customer sales and service. They seek to provide electricity to their customers with outstanding reliability and superior service at competitive prices.