Green Industry News

French Yellow Page Company Starts “Don’t Do It Yourself” Ad Campaign Aimed At DIY Crowd

Throughout the internet, the latest and greatest craze if the whole “Do It Yourself” phenomena, otherwise known as DIY. An artistic movement fueled by instructional YouTube videos that encourages the layman – and laywoman – to seek out clever and homespun solutions to numerous challenges ranging from plumbing to house maintenance to auto repair and more, DIY has siphoned off a segment of the population that has traditionally been the first to call for professional help to overcome simple household issues. However, leave it to the French version of the Yellow Pages to pave a pathway that is drawing the DIY crown back into the fold, so to speak, and it’s something that their American counterparts should seriously consider emulating.   PagesJaunes – the French Yellow Pages – has been turning heads with a new ad campaign called “Don’t Do It Yourself.” Ironically structured much like your standard DIY video, the Don’t Do It Yourself (DDIY) ads take the form of a series of instructional videos that seek to turn the consumer away from threat of trying – and failing – to complete repairs and the like on their own, instead encouraging them to pamper themselves and leave the hard stuff to a trained professional who can get the job done right.   Using well-known French media personalities from fields such as the fashion, culinary and home decor worlds, the DDIY ads extol the virtues of their catchphrase: “It’s always better to call a pro.” Showing how effective professional help

How White Pages Can Help Cut Down – Or Even Eliminate – Robocalls

Robocalls- no one likes them. I think that’s one thing that everyone, regardless of background, race, creed, or political affiliation can agree on these days. Non-stop automated phone calls that are the cell phone equivalent of spam/junk mail, robocalls often attempt to masquerade themselves as legitimate callers, but it doesn’t take long for even an unwary recipient to deduce their true nature. But until the victim takes the necessary steps to rid themselves of this malady, robocalls – whether they’re out to sell you services you don’t need or scam you out of your hard-earned money – will continue to be a burden…but one easily kicked to the sidelines with just a few simple steps.   First of all, if you ever receive a call and the number on the Caller ID isn’t one you instantly recognize, your first step should be to keep the White Pages website bookmarked on either your home computer or smartphone browser of choice. Not only do the White Pages allow you to check to see who this mysterious caller is – or isn’t, as the case may be – but they can also help you track down the source of the interloping distraction, and in turn contact them about getting your phone number off their call directory. A little legal threat in cases like these doesn’t hurt, either. But regardless of how you want to proceed, always start with some detective work with the White Pages; it’s invaluable, comprehensive, and best of all, free.

Are Donald Trump’s Proposed Cuts to the EPA Bad or Good In The Long Run?

Donald J. Trump has certainly been rocking the boat ever since he’s moved into the Oval Office, and whether you love or hate him, one thing is for sure- Washington D.C. was sorely in need of an overhaul, and he’s certainly giving it one.   There are few areas where this overhaul is more apparent than his proposed changes to the Environmental Protection Agency. First, Trump nominated Edward Scott Pruitt an American lawyer and Republican politician from the state of Oklahoma, to become the new agency head. Pruitt, who was confirmed to his position by the U.S. Senate on February 17, 2017, has long been at odds with the EPA and environmentalists in general, leading many to question why the President would appoint him at all.   Next, Trump has, in preliminary budget drafts, proposed numerous cuts to government agencies; but nowhere have those cuts been steeper than for the EPA. Trump has proposed a 31 percent cut to the agency’s budget, which would essentially lay off 25 per cent of its employees and do away with over 50 programs that cover environmental safety and conservation on a federal level. Environmentalists are up in arms over what that could mean for the fragile ecosystems of the country, and while on paper such cuts can appear to be catastrophic, there’s one other way to look at things- the Republican way.   That is, the Republican mantra has always been “less government.” By slashing funding the overall reach of the EPA, the

How to Opt Out of Popular People Search Sites

Online white page search sites can be an invaluable resource for people looking to get in touch with friends and loved ones, but like anything on the internet, illicit people search sites can take a good thing and turn it inside-out for their own ill-gotten gains.   As illustrated by numerous court cases filtering into the legal system within the last year or so, advertisers have developed techniques aimed at siphoning money out of unsuspecting individuals who attempt to use the internet to look up friends or acquaintances via so-called people search sites masquerading as legitimate white page sites. When someone types in the name of a person they are looking for – or their own, for that matter – into a search engine, web-based advertising programs gathers that information and utilizes it to automatically craft internet advertisements directly targeting the individual in question.   For example, if you were to type the name of an old college friend into Google – say, “John Smith” or something – you might suddenly find yourself beset with ads proclaiming “WE HAVE FOUND JOHN SMITH – CLICK HERE.” And, of course, once someone with a bit of naiveté does just that, they will most likely find themselves taken to a site requesting payment before the alleged information that they possess on John Smith is relinquished. Once they make the payment, it instantly becomes clear that the unfortunate user has been scammed, but by then it’s too late…their money is gone, and (of course)

A Run-Down of the Top Businesses Types in Yellow Page Online Searches

Well, there no doubting that, in 2017, over 80 percent of Americans are getting their business listing information from online yellow pages as opposed to print; it just makes sense, and is such a prevalent fact at that point that it barely warrants repeating (although we just did!). But this article isn’t just about the fact that people are using the online yellow pages now more than ever…it’s about what people are using online yellow pages FOR, specifically. Of course, using online yellow page listings is fast, efficient, and ensures the most up-to-date results, but what are the top business types being searched for? Read on to find out more.   When it comes to online yellow pages, the most popular business searches tend to focus on immediacy; that is, what people need in a hurry, which is why, in recent polls and data collected from the top search engines, the plumbing and electric field tends to be the most trafficked when it comes to yellow page listings. And why might that be, you many ask? Well, such professionals are rarely called upon when time is NOT of the essence; indeed, most people tend to scramble for the online yellow pages to locate the nearest plumber or electrician when their basement is filling up with several feet of water or their power has gone down and it’s not a neighborhood-wide blackout. At trying times such as these, people will hop on their computer or smartphone, pull up the yellow pages,

« Older posts

Advertisements

Participate Here!

Would you like to help contribute to this blog? Please send your environmental related content for review to maryann@yellowpagesgoesgreen.org

Check out our recent press releases

No More Printed Yellow Pages

Advertisements