Yellow Pages Directory Inc

Month: October 2016 (page 1 of 2)

A Look At Climate Change, What It’s Doing, and How To Fight It

Greenhouse gas emissions are destroying our environment, one degree at a time

 

(Northport, NY) With the phrase “green” in recent years growing far beyond its original designation as merely a color and crossing over into a byword for anything and everything having to do with environmental activism and saving the Earth, global warming – the century-scale rise in the average temperature of the Earth’s climate system and its related, often negative effects – has become a hot button topic in the media. But how serious of an issue is global warming – or climate change as it is also referred to – to the environment and the planet that we all inhabit? Some contend that this phenomenon is a hoax concocted by left-wing activists, but global warming is indeed a very real thing, and it’s something that needs to be addressed sooner rather than later for the sake of our children and our children’s children.

 

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Climate change – blamed mostly on the emission of greenhouse gas into the atmosphere over the years – has, and potentially will, continue to affect people and the environment in a variety of different ways; it can range from minor and potentially beneficial aspects, such as a longer growing season for farm crops, to devastating and destructive aspects, such as an increase in the frequency and strength of violent weather patterns, including hurricanes, tornados, and heat waves.

 

Global temperatures have been on the rise and are anticipated to continue doing so, according to scientists representing the Intergovernmental Panel on Climate Change (IPCC); within the next 100 years, they have stated, it’s possible and quite likely that global temperatures will increase anywhere from 2.5 to 10 degrees, which will have far-ranging effects on entire ecosystems and all as all manner of plant and animal life across the planet.

 

Throughout the years, leading environmental experts have tried to get the word out about the effects of global warming, and they seem to be in agreement on the one area most affected by it thus far- the Arctic Circle, according to Mashable, who notes that it is being hit harder than any other area on Earth thus far.

 

“The Arctic is warming at the fastest rate of any region on the planet, about twice as quickly as the globe’s average rate of warming, scientists recently reported,” they said. “Not only that, but the effects of this warming are increasingly visible well beyond the region’s iconic sea ice and polar bears, according to the 2014 Arctic Report Card, which was released earlier this month by an international team of scientists.”

 

Environmental blog Yellow Pages Goes Green (YPGG) has published an article detailing the results of numerous major environmental studies as they relate to climate change; the facts uncovered as a result of these studies – with pollution being blamed as one of the chief causes of global warming – lay bare the deep concern that many scientists have as it relates to the slow decline the Earth is set to endure should this issue continue to go unchecked by the world’s populace.

 

“In 2013, the world spewed more carbon pollution into the atmosphere than at any time ever before. The leading polluters were China, India and the United States, increasing their emissions by 4.2 percent, 5.1 percent and 2.9 percent, respectively,” they said. “While China is known to be the world’s worst carbon polluter, the United States had actually reduced its carbon emissions in four of the five years immediately preceding the study, but increased its use of coal in 2013 due to the recovering economy.”

 

Indeed, in a ranking of countries that are alleged to be at the forefront of generating the pollution that is poisoning our Earth and contributing wholeheartedly to the rise of climate change, one thing binds them together; all are amongst the world’s top industrialized nations and many of which are woefully behind the times in terms of addressing the environmental standards – especially when the unabated mass use of gas and oil is concerned – under which they conduct a great deal of their manufacturing processes.

 

“Scientists studying 16 incidents of what they termed “wild weather” last year have determined that over half of them are connected to global warming caused by man’s unabated use of fossil fuels,” they said. “Heat waves that occurred in Australia, China, Europe, Japan and Korea bore the fingerprints of made-made climate change, as did extreme amounts of rain in parts of India and the United States, and severe drought conditions in New Zealand and in California.”

 

While world leaders bicker over the reality of global warming, what can the little person – like you and I –do to combat this dangerous malady? Lessening our reliance on gas and oil are probably the most effective ways; walking, biking, carpooling, and utilizing alternative fuels and hybrid vehicles can all contribute to a healthier atmosphere and climate system for us all. In addition, your power at the ballot box is another way the little man and woman can contribute to the planet as a whole; make sure you vote for political candidates who support green and renewable policies, such as recycling and clean solar power.

 

Together, we can make a difference!

With Yellow Pages Steady Decline In Overall Traffic for 2016, Is It Still Worth Running Ads on Them?

EAST NORTHPORT, NEW YORK — Back in the old days before the internet became popular, most people had to rely on the yellow pages for their information. They used to check out job ads and other ads in the yellow pages and also look for people or companies’ contact details. Nowadays, the yellow pages are becoming less and less popular since everything can be access through the internet.

 

Even though it is apparent that the internet has already trumped the yellow pages, there are still a lot of small, traditional businesses that stick to the traditional yellow pages ads and refuse to have a website. Here are a few reasons as to why this is a bad idea and what should be done instead.

 

The Internet Allows You to Access Information Faster

 

In the old days, you had to scroll through thousands of pages before you can get a phone number or an address. This was very practical back then but things are very much different today. In 2002, the world already saw a decline in the use of yellow pages since the internet was becoming more accessible. This decline in 2002 all the way to 2010 lead to a drop in the international yellow pages industry from $15 billion to $10 billion in those 9 years.

 

You Can Get Access to More Features at Your Fingertips

 

Since the internet allows for more than one function in a website, you get to have a lot of features ready for you. For example, when you search for the contact details of a company, you not only get the phone number and the address, but you also get the exact location on the map. There will be an actual map connected to the address where you can see how you can get to the office and also the landmarks beside it.

 

With features like this, you literally have everything at your fingertips. No longer do you have to scroll pages to find what you’re looking for. This makes it easier for your clients to get to you. If you have a website that contains all the information your potential clients need from you, they can get to you easily which will lead to some immediate sales.

 

You Get Better Quality Leads

 

As of last 2016, there are already an estimated 2 trillion searches on Google every year. This means that people are more adept at making use of Google nowadays. With this figure, it’s pretty apparent that Google itself has already overtaken the yellow pages.

 

Now, let’s say you have a website that is SEO friendly. This means that you can have access to the 2 trillion searches that are in Google. Your website could be a part of what people search. Also, this is on an international level which is something the yellow pages cannot reach.

 

You Save More Money Advertising on the Web In the Long Run

 

In general, print advertising is more expensive than digital advertising because of the space available. However, digital advertising can help you garner the same or even more traffic without having to spend as much. Social media marketing costs even less if you are interested in spreading your business in Facebook. As a whole, print advertising, especially in the yellow pages, is quite costly and digital marketing can save you a lot of money in the long run.

 

Conclusion

 

So with all of this in mind, are the yellow pages useless already? I wouldn’t say so because the yellow pages companies are now going over to the digital world in order to keep up with the times. However, there are still a number of people who prefer the hard copy of their directories. For this, companies like Yellow Pages Goes Green would offer these people custom deliveries of directories. It also to helps reduce the use of paper for a cleaner and greener environment. According to Michael Keegan, CEO of Yellow Pages Goes Green, “YellowPagesGoesGreen.org isn’t against the telephone books themselves, but the unwanted delivery of five pounds of paper to people’s doorsteps. We believe that you shouldn’t have to bear the cost of recycling something you didn’t ask for in the first place. If we want a phone book, we’ll ask for one”.

 

This article originally appeared in the Huffington Post and mentions this site specifically.

YellowPagesGoesGreen.org Announces Results of Ongoing Four-Year Survey; Online Yellow Pages Continues to Trump Print

NORTHPORT, NEW YORK — YellowPagesGoesGreen.org, a massive business directory website at the forefront of the environmentally-conscious “Green“ movement, is proud to announce results of its ongoing four-year survey to determine the growing consensus of the public at large as to the choices they make when it comes to accessing telephone directories; are they going with print or online, physical or digital? And, according to a completely impartial and factual survey conducted by YellowPagesGoesGreen (YPGG), the trend established by our 2013 survey continues as the public’s reliance upon outdated print telephone books has diminished even further as the masses embrace the speed and efficiency of online directories such as YPGG to get the information they need to procure the goods and services that they want.

 

Conducted over the course of one year on YPGG’s home page and participants carefully screened to ensure that only one vote could be tallied per IP address to ensure a fair and impartial outcome, the survey’s results were quite conclusive- out of a total of 2963 votes asking which version of the Yellow Pages do they use the most – paper or online – only 36 percent (1061 votes) of users indicated paper; the remaining 64 percent, making up 1900 votes, overwhelmingly indicated online sources such as YPGG. Compared to our 2013 survey, this represents an increase of four percent in terms of consumers who utilize online phone directories and, likewise, a corresponding four percent drop in paper directory use overall. The obvious conclusion that one can and should draw from these results is that the public continues to recognize that digital is the way to go when it come to getting the fastest and most up-to-date telephone directory information.

 

Print Yellow Pages are a slowly dying breed; according to a recent article published by Consumerist, while still an industry that still generates profit, the reach and grasp of print directories have shown considerable shrinkage in recent years, and part of the reason that they still continue to be viable as a business venture is because they have begin integrating themselves with their one-time nemesis – online directories – in a desperate bid to remain relevant in a digital age.

 

“It’s not going to be a growing business at this point, as the publisher of the Yellowbook directories in NYC cut its Brooklyn and Manhattan editions. Dex Media, publisher of Verizon directories, serves all five boroughs but no longer has Spanish-language or neighborhood editions,” Consumerist said. “These are not the heavy door-thwackers of the past, either — the books have gone on a diet, as most retail advertisers have turned to the internet in the digital age. One reason print-directory publishers have stayed in business is by bundling print ads with online listings and digital marketing services.”

 

Businesses are leaving print phone books in record numbers in recent years; The Sales Lion, a commerce and marketing blog, recently published an entire article directly dismantling the failing print Yellow Pages advertising industry, equating it with literally standing on a bridge and throwing your hard-earned dollars to the wind.

 

“I wrote an article about this recently explaining how the advertising model of yellow pages simply doesn’t fit the mind of today’s consumer,” they said. “Today’s consumer searches online before they do anything else. Their first step towards making a purchasing is essentially the first keys they hit on their computers at work or at home to begin the information gathering process. It’s safe to say that Yellow Pages, at least the ‘book’ form, won’t be around in a few more years as businesses get smarter and smarter with their advertising dollars.”

 

However, the failing business model of print Yellow Pages isn’t the only reason people are abandoning it in favor of online sources like YPGG in droves; according to Triple Pundit, a “green” business blog, the environmental impact of both the manufacture and eventual disposal of print phone directories as a huge and ever-growing source of pure garbage has been significant and only continues to get worse, citing a waste management guide published by New Mexico State University.

 

“A key suggestion from the university is to eliminate phone books. Just the white pages alone cost 5 million trees a year. And while phone books are delivered via snail-mail once a year, services allow people to opt-out of automatic phone book delivery. And smartphone apps replace the yellow pages,” they said. “New York City’s Department of Environmental Protection swapped phone books for electronic phone directories and eliminated about 1.3 tons of paper every year. Plus, it reduced greenhouse gas impacts by 2.8 metric tons of carbon equivalent (MTCE) a year. Recycling that amount would only produce a reduction of one MTCE a year.”

 

No matter how you look at it – either from a business standpoint, an environmental one, or a simple matter of efficiency and convenience – the masses have spoken on the issue of print vs. digital phone directories, and have come out in force square on the side of the latter. The divide between the two will only continue to grow as more and more people and businesses push aside the old and embrace the new; online telephone print directories such as YPGG are indeed the wave of the future, here today.

 

An innovator in digital business information delivery, YellowPagesGoesGreen.org is a cutting-edge website that delivers over 28.5 million up-to-the-minute listings of businesses throughout the United States and Canada; users can quickly, easily, and conveniently access the information they need to find the goods and services that they want.

New Hiya App Seeks End to Cellular Spam, Scam and Telemarketing

EAST NORTHPORT, NY – It’s becoming the bane of the digital age…you’ll be in the middle of something and you’ll feel a familiar buzz in your pocket. You reach in to retrieve the source of said buzz – your trusty cell phone – expecting a call from a friend or family member, only to find an unfamiliar number greeting you, a number inevitably belonging to a robo-caller, spammer, or outright scam artist looking to separate you from your money. In 2014, 54 percent of all customer complaints made to the Federal Communication Commission were in regards to robocalls, illustrating how prevalent this issue is to the public at large.

 

It’s bad enough when you get unwanted calls on your landline – especially when they’re from someone attempting to possibly rip you off – but on an allegedly private cell number whose individual minutes you’re paying for? It’s infuriating to be sure, and Whitepages is looking to end this vile practice once and for all with an exciting new app known as “Hiya.”

 

Whitepages, founded 19 years ago, is best known as the company that compiles public record databases on people and businesses; its former caller ID operations and app – previously known as Whitepages Caller ID – have recently been spun off into a new business model: Hiya Inc. It’s free eponymous app pulls from seeks to help users with address book management by pulling from a national phone number database of 1.5 billion individual users that enable Hiya users to identify incoming and outgoing calls, but if that was all it did then it wouldn’t have much else to distinguish itself from the literally hundreds of services that do the same exact thing.

 

No, where Hiya truly stands apart from the competition is the fact that this app manages to abolish the rampant epidemic of automated robo-callers, telemarketers, spam, and scammers plaguing cell phone users in recent years, allowing them to not only effectively identify when any given caller is not on the up-and-up, but even permanently block these numbers from ever interfering in their day-to-day activities ever again. As for how effective it really is, the numbers speak for themselves; since launching earlier this year, Hiya – currently available only for Android devices – has identified more than 1 billion spam calls.

 

In addition to sheltering its users from unwanted spam and more, Hiya also delivers news and tips about the latest phone scams, keeping people up-to-date and safe while going about their day-to-day business.

 

Hiya is already making waves in the industry; they can currently boast of having over 25 million users of its services, in part to heavy-hitting deals that see its app pre-loaded onto phones sold by wireless carrier T-Mobile and phone manufacturer Samsung.

 

This isn’t the first go-around for Hiya; originally, Whitepages utilized the brand for an app that assisted users in managing their address books; after folding, the catchy brand name has been re-purposed for Whitepages’ new venture. Hiya is headed up by Whitepages CEO Alex Algard, who said that spinning off Hiya into a separate company was the best business model to ensure continued growth and expansion, unfettered by a cluttered corporate hierarchy, he said in an interview with the International Business Times.

 

““It will better provide focus as a standalone company whose only mission is to make phone communication better,” he said. “It’s much better to focus as a smaller company that isn’t competing with the goals of another,”

 

In 2008, Whitepages was the first company to market Caller ID for Android and, according to Algard, has been an industry leader in the regard ever since. Algard notes that he has traveled the world – including countries as diverse as Korea and Mexico – in order to study different types of phone scams in order to maximize Hiya’s effectiveness. Whitepages currently employs approximately 120 people – the majority of which are engineers, some of whom are shared with Hiya – and is headquartered in Seattle, Washington, where Hiya will be sharing office space as well.

 

The Hiya app is free, although T-Mobile users can pay $3.99 a month for additional services over and above what the standard app offers. Currently, the company generates revenue via profit sharing withsharing with its partnerships, and with offices in Seattle, New York City and Budapest – as well as plans for additional international expansion – Hiya is working diligently to sign on new partnerships, and plans on working on ways to make the mobile phone experience better for users by – in Algard’s words – making it “smarter.” It looks like he’s already well on his way to achieving that goal, in fact.

WhitePagesGoesGreen.org: End of 2016 Marks End of Print Phone Book Era

NORTHPORT, NEW YORK – WhitePagesGoesGreen.org by Yellow Pages Directory Inc., a massive website at the forefront of the environmentally-conscious “Green“ movement, is preparing to enter 2017 by ramping up efforts to convince the American public of the ease and effectiveness of web-based directory solutions and the hazards posed to the environment by outdated print phone book publishers.

 

An innovator in digital business and telephone listings and an advocate for staunch environmentalism, WhitePagesGoesGreen.org is a cutting-edge website that delivers over 200 million up-to-the-minute listings of people throughout the United States. Whereas print directories are often out-of-date within months of their publication and use up valuable natural resources in both their creation and disposal, WhitePagesGoesGreen.org is a fast, convenient, and easy way to access the information you need.

 

WhitePagesGoesGreen.org’s listings are updated constantly, always ensuring users with the most accurate information all times; meanwhile, print directory users have to wait 365 days before they get any form of an update dropped onto their doorstep, which in turn will be useless for yet another year, and so on. In addition, WhitePagesGoesGreen.org users not only have the ability to search listings, but to add and maintain their own as well.

 

An article published on the WhitePages.com Blog (now only archived) entitled “Five Reasons You Don’t Need Phone Books” cites statistics such as the fact that 615 million volumes of phonebooks equates to 100 million tons; obviously, a fair percentage of that staggering sum will end up in landfills, as according to Earth911.com, only 37 percent of phone books were recycled in 2009. The White Pages Blog article also mentions the growing membership and effectiveness of online phone directories and the growing ease of opting out of receiving phone books to begin with as other convincing arguments for doing away with the archaic concept of print directories in favor of digital solutions.

 

But what is the actual impact of all those unwanted phone books? At around the time time, 2010 actually, Treehugger.com reported that, annually, an estimated 650,000 tons of phone books are distributed to America’s 100+ million households. At an EPA estimated national recycling rate of 18%, only 117,000 tons of phone books are recycled each year, many of them on the day that they are received. Treehugger also says that, according to Product Stewardship Institute estimates, it costs between $50 and $75 per ton to recycle phone books and between $75 and $100 to dispose of them in a landfill; annually, we spend between $45 and $62 million to get rid of unwanted or old phone books, or $0.45-0.60 per household.

 

But the impact of phone books goes beyond mere financial concerns, and right into the very fragile fabric of the environment itself. Treehugger also reports that greenhouse gas emissions from producing the aforementioned 650,000 tons of paper produces 1,474,000 metric tons of CO2-equivalents; by comparison, the greenhouse gas emissions of the entire Walt Disney Corporation in 2006 were 1,649,717 tons of CO2-equivalents. The production of 650,000 tons of paper also requires the use of 44.2 billion liters of water, in addition the loss of forest, the eutrofication of rivers, and more.

 

An article published by Forbes by writer Tom Barlow entitled “Yellow Pages: No More Waste on the Stoop,” touts the internet as the clear and present successor of print yellow pages; in comparison, he says, it renders phone books “as obsolete as a slide rule.” Barlow goes on to discuss wastefulness of phone book delivery and the need for effective opt-out programs; he cites an new and effective program in Seattle, Washington as being responsible for the cancellation of close to a quarter of a million books since its inception.

 

The fact that more and more people using their phones and computers to look up business listings has the Yellow Book publishers sweating in more ways than one; decreased distribution is leading, quite obviously, to decreased ad revenue. Hubspot.com’s (now archived) article entitled “Why Yellow Pages Ads Are A Waste of Money” states the truth rather emphatically: “Yellow Pages ads are no longer a working marketing mechanism.” The Hubspot article goes on state why phone book ad revenue is slipping, citing the fact that “phone directories epitomize an era that is fading away, while our research and shopping habits are shifting online.” Baatsebaat.com states that advertisers are “now changing into a quicker, friendlier and simpler approach to finding local business owners- the web” and that “estimated telephone book usage would possibly decrease to close absolutely nothing by the year 2012 for individuals under 50.”

 

Reprints from environmental or news and media agencies is encouraged.

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