Yellow Pages Directory Inc

Month: November 2017

Yellow Pages Goes Green ® Named Top 100 Local Website by Hubspot, MOZ, Others

EAST NORTHPORT, NY – YellowPagesGoesGreen.org, owned and operated by Yellow Pages Directory Inc., a massive business directory website at the forefront of the environmentally-conscious “Green“ movement, has announced it has been named a Top 100 Local Website by numerous web-based businesses and media groups, including such high-profile groups as Hubspot, MOZ and more. It is recognition by others that cements Yellow Pages Goes Green ® (YPGG) as a premiere destination for consumers to get the information they need while also catering to the environment.

 

YellowPagesGoesGreen.org is a cutting-edge website superior for its alternative to print directories. The service delivers over 28.5 million up-to-date listings of businesses throughout the United States and over 200 million ‘people searches’ with its White Pages edition. Users can quickly, easily, and conveniently access the information they need to find both services and people. In addition, aside from the convenience factor, YPGG serves another purpose- saving the Earth. The use of fully internet-based directories – as opposed to obsolete, paper-based phone books – many destined for landfills the moment they land on a stoop, helps reduce man’s destructive footprint on the planet.

 

It’s this combination of technology and sensibilities that have other companies sitting up and taking notice. HubSpot, for instance, is a developer and marketer of software products for inbound marketing and sales, providing tools for social media marketing, content management companies, including web analytics and search engine optimization. In their recently-released article, “The Ultimate List: 50 Online Local Business Directories,” blogger Eric Vreeland cites YPGG as number 43 out of a tightly-contested 50, detailing the following regarding their selection process:

 

“As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people go to the Yellow Pages to find local businesses. Today, people are turning to the internet as a way to find trusted business recommendations,” they said. “One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few, you’re really missing a huge opportunity to get found by online searchers.”

 

“MOZ” is a software service company that sells inbound marketing and analytics software subscriptions. They too have recently included YPGG in their exclusive “The Best Local Citationsby Category,” listing, noting that only the most effective local directory websites were included for their readers to make use of.

 

“We searched Google for the most common keywords within 70 local search categories across 53 large US cities, 20 medium-sized cities, and 20 smaller cities,” they said. “We then scored the sites inversely based on ranking position combined with overall number of occurrences. The sites that appeared most often and with the highest rankings were deemed ‘best.’”

 

Vendasta.com offers a platform for companies that sell to local businesses; described as an “agency-in-a-box solution,” their impressive business wares include sales CRMs, needs-analysis tools, marketing automation, app services, and white-label fulfillment. Vendasta’s blogger Heidi Abramyk has included YPGG in their prestigious “The Top 100 Online Business Directories,” citing versatility, technology, and environmental emphasis among the many reasons for their choice.

 

“Yellow Pages Goes Green provides an environmentally friendly search engine business directory,” they said. “Yellow Pages Goes Green supports the green movement, promotes, awareness and helps customers opt-out of printed yellow page directories while offering their online business directory as an alternative. Users can rate and review businesses on the site without having to make an account.”

 

Numerous other esteemed organizations have inducted YPGG into their Top Local Website listings, including the following (with YPGG’s ranking in parenthesis):

 

 

Business professionals, consumer advocacy groups, and media technology watchdogs prove that the distinct combination of cutting-edge tech, presented with an environmentally-steadfast flavor, is propelling YPGG to the forefront of the digital directory movement.

 

“Thank you to the companies that have honored us with their valuable recommendations; we pledge to keep providing up-to-date information, not only with our 28 million Yellow Pages business listings, but also with our 200 million White Pages listings, a tremendous endeavor for our small team of editors” said Michael Keegan, Chief Executive Officer.

 

YELLOW PAGES GOES GREEN ® is a registered trademark in the United States.

Yellow Pages Directory Inc., owner of both YellowPagesGoesGreen.org and PaperlessPetition.org, offers an environmentally-friendly Web-based alternative to paper telephone directories while providing a simple and convenient mechanism for customers to opt out from the receipt of printed yellow books. Both web sites have been instrumental in promoting opt-out awareness across the United States allowing users to reduce their own environmental footprints in the process. Yellow Pages Directory Inc. has also taken steps to reduce its own impact on the environment through the use of up-to-date and energy-efficient web-hosting services.

For more information please visit http://www.YellowPagesGoesGreen.org.

EPA, New York State, Montgomery County, Work Together to Remove Asbestos at Beech-Nut Nutrition Corp Superfund Site, Canajoharie, NY

NEW YORK, NY –  The U.S. Environmental Protection Agency (EPA) and Montgomery County have entered into a voluntary agreement today to address asbestos contamination at the former Beech-Nut Nutrition Corp. plant in the Village of Canajohari New York.

 

EPA began its assessment of the site in 2015. EPA’s assessment found extensive asbestos contamination, including in numerous outdoor debris piles left behind after prior demolition efforts. EPA took several actions to stabilize the site, including using a special spray to keep the asbestos intact and avoid exposure to the community. The agreement between EPA and Montgomery County was reached after Beech-Nut Nutrition Corp. and B & B Recycling, LLC refused to comply with an EPA Superfund order that required asbestos removal work that the county has now agreed to undertake.

 

Under the agreement, Montgomery County will remove over 2500 tons of material consisting of the debris piles, a roll-off container, and certain partial exterior walls, as well as certify that no residual asbestos remains in these areas after removal. The county will use grant funding to address the asbestos contamination that EPA determined needed to be properly removed and disposed.

“I commend County Executive Matthew Ossenfort and the Montgomery County Legislators for their leadership and commitment to protecting the community and public health. This agreement is a great example of what can be accomplished when federal, state and local governments work together,” said Pete Lopez, EPA Regional Administrator. “Even though the county is not legally responsible for cleaning up this site, we are so pleased that we found a willing partner to be part of the solution. This unique approach reinforces EPA’s nationwide efforts to reform and streamline the Superfund process to make it work better for communities.”

 

EPA and Montgomery County will coordinate with New York State during the cleanup. EPA is evaluating its enforcement options related to Beech-Nut Nutrition Corp. and B & B Recycling, LLC.

 

The Superfund program is a cornerstone of the work that the EPA performs for citizens and communities across the country. On July 25, 2017 Administrator Pruitt accepted recommendations from the task force established on May 22, 2017 to revitalize the Superfund program. “My goal as Administrator is to restore the Superfund program to its rightful place at the center of the agency’s core mission.”

 

The task force’s recommendations focused on five overarching goals: expediting cleanup and remediation, reinvigorating cleanup and reuse efforts by potentially responsible parties, encouraging private investment to facilitate cleanup and reuse, promoting redevelopment and community revitalization and engaging with partners and stakeholders. Work to prioritize and reinvigorate the program by the task force has been initiated and will be ongoing into the future.

Is Facebook Attempting to Become the New Yellow Pages?

(Long Island, NY) As if Facebook wasn’t already ubiquitous enough already – as of June 2017, the service boasts of two billion monthly active users – CEO Mark Zuckerberg recently announced that the social media giant’s Messenger app will be receiving an upgrade that will allow users to fill the gap that they used to rely on the good, old-fashioned Yellowpages for.

 

Known as the “Discover” tab, the app will zero in on a booming trend in the way that consumers interact with businesses, allegedly making it easier for them to engage with new and favorite brands via so-called “chatbots,” which are computer programs which conduct conversations and are designed to convincingly simulate how a human would behave as a conversational partner.

 

Chatbots are typically used in dialog systems for various practical purposes, including customer service or information acquisition. Some chatbots use sophisticated natural language processing systems, but many simpler systems scan for keywords within the user’s input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database. As for Facebook, there are currently more than 20 million businesses on the platform actively responding to the social media site’s user messages utilizing approximately 100,000 chatbots; this number is already expected to grow quickly in the future.

 

In addition, if a user is looking to connect directly with an actual friend or acquaintance and not merely an automated response program, Facebook said that in the future consumers will no longer need a contact number to reach brands or people, as Facebook Messenger will act like a virtual Yellowpages and allow people to search for contacts using the app, according to David Marcus, head of messenger at Facebook.

 

“Facebook Messenger will act like a Yellowpages,” he said. “You’ll be able to search for people in Messenger and you won’t need a phone number. People will be able to contact businesses or friends straight through the platform.”

 

The changes to Facebook were made in large part to satisfy consumer demand, according to Marcus. More and more people use Facebook Messenger, be it through the website or the mobile app, and with that constant brand presence in their lives it’s only natural that users would want Facebook to continue to conform to their lifestyles and needs even further. Currently 1.2 billion people use Messenger, and this massive user base gives the service an edge that similar competitors currently are unable to touch.

 

However, Facebook’s stated claim to “become the new Yellowpages” nonetheless rings hollow, as name recognition alone will keep the legitimate Yellowpages relevant for quite some time; despite the large amount of people who use Facebook messenger, there’s an even larger segment of the population that doesn’t, and they usually find it easier to simply look up their favorite Yellowpages website or app to find the goods and services that they need at any given time.

 

As time goes on and Facebook Messenger continues to evolve and offer more services, their stated goal of becoming something akin to the Yellowpages may indeed come to pass; however, they are encountering numerous bumps in the road currently that may get in the way. First of all, while there are a growing number of chatbots on the platform already, users have had a tough time finding them or knowing how to interact with them, according to reports. Apparently there’s a lot of confusion out there regarding chatbots, and it doesn’t help that the tech is still in its early stages, leading to very limited usability and a general lack of reliability.

 

And then there’s the fact that there’s a large amount of the population that’s already more than a little weary of dealing with automated telephone menus, and long for interaction with real, flesh-and-blood humans. Add to that frustration an automated chatbot program that may not yet be perfected – and, as a result, may not be able to adequately respond to a particular query, leading to yet more frustration – and you will find a number of users who will simply fall back on the reliable and simple to use Yellowpages for the foreseeable future; after all, both services are accessible through the same smart phone, so switching from one to the other isn’t inconvenient at all.

 

Facebook is a huge part of many people’s lives, but despite their efforts to make it an all-encompassing part, it’s clearly apparent that the platform simply isn’t capable of doing everything and anything their users may need; there are many other avenues through which people can obtain the information they want, and inevitably people will follow the part of least resistance to acquire it.

Whitepages Offers App that Helps to Block “Spoofed” Scam Callers

(Long Island, NY) Caller ID telling you that the IRS or local government is calling you one fine afternoon? You might want to think twice before picking up that call.

 

Caller ID lets consumers avoid unwanted phone calls by displaying caller names and phone numbers, but the caller ID feature is sometimes manipulated by an act known as “spoofing,” a recent trend in the phone scam world where people masquerade as representatives of banks, creditors, insurance companies, or even the government; the caller deliberately falsifies the information transmitted to your caller ID display to disguise their identity. For example, a spoofer could literally have an unaware victim actually think they’re calling from the Internal Revenue Service because that’s exactly what it will actually say on their caller ID screen.

 

With their foot already in the door, digitally speaking, the spoofer will have an easier time of fooling the unsuspecting individual and possibly gaining access to their money or even worse. Spoofing is often used as part of an attempt to trick someone into giving away valuable personal information so it can be used in fraudulent activity or sold illegally. U.S. law and FCC rules prohibit most types of spoofing, but obviously that doesn’t always help when you find yourself on the wrong end of a phone from a scam artist out to separate you from your money.

 

“They have the technology through their software now, where the number actually shows up as the people who they say they are,” said U.S. Assistant Attorney General Chuck Munson. “For instance, the IRS, it shows up as a legitimate IRS number. It’s almost a type of art.”

 

Every year, millions of dollars are swindled from innocent people through phone scams, many of them the elderly who were likely brought up in a bygone time where they were taught to be trusting of unknown callers, and it is this trust – and the added edge that spoofing gives – that allows scammers to drain their wallets with alarming and increasing frequency, according to the FBI.

 

“People who grew up in the 1930s, 1940s, and 1950s were generally raised to be polite and trusting,” they said. “Con artists exploit these traits, knowing that it is difficult or impossible for these individuals to say ‘no’ or just hang up the telephone.”

 

It’s as simple as looking up a name in the local Whitepages directory and going from there; thankfully, those very same Whitepages are leading the charge against spoofing with some cutting-edge technology that helps expose these fraudulent callers for the charlatans that they are.

 

For your protection, there are several different apps you can download for your phone that effectively identify and block spoofed calls. Among these apps are White Pages Current, which checks the origin of any incoming call and cross-references it against legitimate phone numbers to determine if it is real, often doing so with a great deal of success; other apps that also work are Truecaller and PrivacyStar. Hiya, an app developed by the Whitepages spin-off company of the same name, is also effective in this regard.

 

However, nothing is foolproof, and the Federal Communications Commission offers the following tips on what to do if you suspect you are indeed on the phone with a spoofer:

  • Never give out personal information such as account numbers, social security numbers, mother’s maiden names, passwords or other identifying information in response to unexpected calls or if you are at all suspicious
  • If you get an inquiry from someone who says they represent a company or a government agency seeking personal information, hang up and call the phone number on your account statement, in the phone book or on the company’s or government agency’s website to verify the authenticity of the request
  • Use caution if you are being pressured for information immediately
  • If you have a voice mail account with your phone service, be sure to set a password for it. Some voicemail services are preset to allow access if you call in from your own phone number. A hacker could spoof your home phone number and gain access to your voicemail if you don’t set a password

If you are the victim of fraud or identity theft, do not wait to report it; the Federal Trade Commission has published a comprehensive personal recovery plan outlining steps for you to take, but the most important steps are reporting the scam, freezing your accounts, and placing fraud alerts on credit reports. The sooner you act, the easier it is to recover.

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